Want to discuss effective marketing? Today, the Colorado Rockies, in tandem with the six other baseball markets are having the first National Jersey Day! They created a promotional campaign that has Colorado buzzin’—and what seems like every TV reporter and anchor Tweeting a picture of themselves in their Rockies jerseys. 

The plan? For National Jersey Day, the Rockies Store is giving away two free tickets to anyone who buys a Rockies jersey today.

The Rockies Store was smart. They took a current event and spun it to benefit them locally. They took National Jersey Day and made it about them—which seems to be working out and chances are, their jersey sales will probably increase today. What can we say? People love free stuff...and apparently that includes TV news anchor! Even if that means they buy a $60 jersey for two $20 tickets. 

That, folks, is effective marketing through and through. Your business can do something similar as well. Media outlets love it when there’s a national story or something huge happening on a bigger scale and some business localizes it with a fun spin. 

You’ll see what we mean with all the TV stations and their personalities’ Tweets below:

Want to create a successful marketing plan like the Colorado Rockies Store did? Hire Colorado Media Network LLC and we'll produce many marketing strategies to help get your brand, business and name out there to the masses. 

It's hard to keep up with every, single story, blog post, article that comes out each week about social media. From current changes to helpful tips on managing your social media accounts, it can get, erhhhh, overwhelming to say the least. 

Staffers at Colorado Media Network pay close attention to the social media news, so you don't have to worry. 

Below is a quick roundup of stories, updates and changes posted about social media this week. 

3. Social Media Playing with People's Emotions--and why it matters to your business
This article was by far our favorite from the week in the industry. Social Media World wrote an article about how the online platforms play with people's emotions and how you can use them to your advantage. This sentence alone speaks volumes about this powerful article: 

"When you tell somebody something they will sometimes believe you, but if you lead them to conclude something on their own they will ALWAYS believe you." 

Read the full article "Playing with People's Emotions" and comment below and let us know what you think about it! 

4. Breaking Down Social Media Trends of 2014
OnlineSocialMedia.net published an incredibly helpful mix of facts, research, infographics and trends in the world of social media for 2014. If anything, read the article and we guarantee you'll walk away with more of a grasp and information on social media...at least for some clever watercooler conversations at work on Monday. 

5. Pinterest Announces Guided Search Functionality
This is way, way cool and a great thing to know for your business. Pinterest is introducing a Guided Search tool to their site. They say it's made for exploring (to help you maneuver their 750 million boards and 30 billion pins to be exact).

Learn more about the Pinterest Guided Search now. 

6. Images to Boost Social Media Engagement
It is known in the industry that if you use a good photo for your social media content, your engagement will be better than if you went sans picture.

That's why we loved this quick article from Mashable.com on 10 Best Images to Boost Social Media Engagement. 

Let the experts at Colorado Media Network handle your Social Media for you so you can sit back and run the day-to-day operations of your business! Learn about our Social Media Service and schedule a FREE consultation with one of our staffers today!