Want to discuss effective marketing? Today, the Colorado Rockies, in tandem with the six other baseball markets are having the first National Jersey Day! They created a promotional campaign that has Colorado buzzin’—and what seems like every TV reporter and anchor Tweeting a picture of themselves in their Rockies jerseys.
The plan? For National Jersey Day, the Rockies Store is giving away two free tickets to anyone who buys a Rockies jersey today.
The Rockies Store was smart. They took a current event and spun it to benefit them locally. They took National Jersey Day and made it about them—which seems to be working out and chances are, their jersey sales will probably increase today. What can we say? People love free stuff...and apparently that includes TV news anchor! Even if that means they buy a $60 jersey for two $20 tickets.
That, folks, is effective marketing through and through. Your business can do something similar as well. Media outlets love it when there’s a national story or something huge happening on a bigger scale and some business localizes it with a fun spin.
You’ll see what we mean with all the TV stations and their personalities’ Tweets below:
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