Want to discuss effective marketing? Today, the Colorado Rockies, in tandem with the six other baseball markets are having the first National Jersey Day! They created a promotional campaign that has Colorado buzzin’—and what seems like every TV reporter and anchor Tweeting a picture of themselves in their Rockies jerseys. 

The plan? For National Jersey Day, the Rockies Store is giving away two free tickets to anyone who buys a Rockies jersey today.

The Rockies Store was smart. They took a current event and spun it to benefit them locally. They took National Jersey Day and made it about them—which seems to be working out and chances are, their jersey sales will probably increase today. What can we say? People love free stuff...and apparently that includes TV news anchor! Even if that means they buy a $60 jersey for two $20 tickets. 

That, folks, is effective marketing through and through. Your business can do something similar as well. Media outlets love it when there’s a national story or something huge happening on a bigger scale and some business localizes it with a fun spin. 

You’ll see what we mean with all the TV stations and their personalities’ Tweets below:

Want to create a successful marketing plan like the Colorado Rockies Store did? Hire Colorado Media Network LLC and we'll produce many marketing strategies to help get your brand, business and name out there to the masses. 

It's hard to keep up with every, single story, blog post, article that comes out each week about social media. From current changes to helpful tips on managing your social media accounts, it can get, erhhhh, overwhelming to say the least. 

Staffers at Colorado Media Network pay close attention to the social media news, so you don't have to worry. 

Below is a quick roundup of stories, updates and changes posted about social media this week. 

3. Social Media Playing with People's Emotions--and why it matters to your business
This article was by far our favorite from the week in the industry. Social Media World wrote an article about how the online platforms play with people's emotions and how you can use them to your advantage. This sentence alone speaks volumes about this powerful article: 

"When you tell somebody something they will sometimes believe you, but if you lead them to conclude something on their own they will ALWAYS believe you." 

Read the full article "Playing with People's Emotions" and comment below and let us know what you think about it! 

4. Breaking Down Social Media Trends of 2014
OnlineSocialMedia.net published an incredibly helpful mix of facts, research, infographics and trends in the world of social media for 2014. If anything, read the article and we guarantee you'll walk away with more of a grasp and information on social media...at least for some clever watercooler conversations at work on Monday. 

5. Pinterest Announces Guided Search Functionality
This is way, way cool and a great thing to know for your business. Pinterest is introducing a Guided Search tool to their site. They say it's made for exploring (to help you maneuver their 750 million boards and 30 billion pins to be exact).

Learn more about the Pinterest Guided Search now. 

6. Images to Boost Social Media Engagement
It is known in the industry that if you use a good photo for your social media content, your engagement will be better than if you went sans picture.

That's why we loved this quick article from Mashable.com on 10 Best Images to Boost Social Media Engagement. 

Let the experts at Colorado Media Network handle your Social Media for you so you can sit back and run the day-to-day operations of your business! Learn about our Social Media Service and schedule a FREE consultation with one of our staffers today!

Social media has been known to help millions of people in areas of their lives you’d never thought possible.

Take the recent news headlines of the “Burger King Baby” who was searching for her birth mother. After a quick post on Facebook, before she knew it her photo and story went viral—which ultimately lead her to her mom.

In Colorado, there are many uses of social media that can help you in your personal, private and professional lives. If you just moved here, you can find groups of people online from your home state. If you’re an avid runner, you can find running groups. For professionals, you can join an online networking group for business card exchanges and elbow-rubbing.

So in no particular order, Colorado Media Network rallies up five Colorado Networking Groups on Social Media. 


1. Denver Divas:
Throw on your heels and get ready to mix and mingle with professional women in the Denver area. Denver Divas meets the first Tuesday of every month at a different venue. Follow them on Facebook to find out where the gals will be heading next month: Denver Divas on Facebook

2. Denver Young Professionals:It’s all in the name with this powerhouse networking group—Denver Young Professionals brings together the finest group of 20/30-something savvy business folks who also enjoy having a good time. DYP is also part of Colorado’s young professionals network which has groups in Colorado Spring, Pueblo, Boulder, Ft. Collins and Summit County.

Like Denver Young Professionals on Facebook and you can also find them on LinkedIn and Twitter.

3. Colorado parent groups on Meetup.com
We gotta say: We love Meetup.com. No matter what your interests/hobbies are, there is more than likely a group on Meetup.com that meets your needs. For parents, there are a plethora of groups in your area on Meetup.com to check out. Here's a full list of Colorado parent groups on Meetup.com. 

4. Social Buzz Network
With over 1,000 members, Social Buzz Network is the home of The Denver Entrepreneur’s Meetup and a friendly place for small business owners in Metro Denver to network. Social Buzz Network is a stellar opportunity to join a group of business owners that meet to network and inspire each other to be great.

Find Social Buzz Network on Facebook and Twitter @SocialBuzzNtwk. 

5. Small Business Colorado

Small Business Colorado is an open Facebook group for anyone who owns a small business…or loves to shop at them! They’re completely open with posting on the wall and sharing your products and services. What more can we say? It’s a network of over 1,000 business savvy Coloradans who support each other’s companies and really brings out a great sense of community.

Join Small Business Colorado on Facebook today. Also, visit their sister page on Facebook for Denver Entrepreneurs for upcoming events, get-togethers. 

Uh oh! Did we miss your favorite Colorado networking group? Sorry about that! E-mail us and we'll add it to a future blog post.

Anyway, we just wanted to show you more ways of how social media is a powerful tool and why it's so valuable for your company to be ahead of the curve and.active on the various platforms. Don't worry--we're here to help! Read more about Colorado Media Network's Social Media Services and contact us so we can begin growing your online network.